Introducing Brent Williams: The 3M™ DI-NOC Guru

A New Monthly Blog Series

We are excited to announce that NGS will be featuring a guest blog series once a month from the 3M™ DI-NOC™ Guru, Brent Williams. With the endless possibilities of 3M DI-NOC architectural film, Brent will be covering a wide range of topics.   

Introducing Brent Williams the 3M DI-NOC Guru  

Brent Williams got his start with automotive film and graphics back in the 80s as an installer. Discussing his work history, Williams said, “Back then, DI-NOC was purely an automotive product in the US. So, I was trained by 3M automotive trades to install DI-NOC in the spring of 1981.”  

Working in the Architectural Industry  

After his start in the industry, Brent went to architecture school and wondered why 3M didn’t make “big rolls” of DI-NOC for the architectural environment. Little did he know, they did, and the use of this type of film was already being utilized in Japan.

Fast-forward to 2006, when 3M introduced this architectural film to the US, and Brent Williams was privileged enough to be one of the presenters. With over 40 years in the industry, Williams is very passionate about 3M DI-NOC film and the architectural market. As the current design program director for Accent Distributing, he has an inside view into working with dealers and installers in the business, connecting with the A/D community, educating the construction industry, and staying up to date on the latest 3M products.  

Transforming Your Space with Architectural Finishes 

The use of architectural finishes like 3M DI-NOC allows designers and architects to solve design challenges. With a wide range of options to choose from, you can transform a space in a timely and cost-effective manner. These decorative materials can imitate the look of hundreds of natural surfaces, like wood or stone, but without breaking the bank.   

The benefits of using 3M DI-NOC for your next project:  

• There is a large selection of finishes to choose from  
• The installation process is quick and easy 
• There is little to no construction clean up  
• It is more cost-effective to repurpose existing materials  
• The product is sustainable, cutting down on the use of wood and other raw materials 

The Latest in 3M DI-NOC Architectural Finishes  

Our upcoming guest blog posts with Brent Williams will dive into the world of DI-NOC finishes and how you can best use them to remodel your interior and exterior spaces. With his seasoned expertise, Williams provides in-depth knowledge you can only get with years of experience working in the field.