As the leader of a successful business, you’re already well aware of the many benefits that good outdoor signage can bring to your company. However, you may not be aware of the advantages of utilizing indoor business signs.
It doesn’t matter what field or industry you’re in; indoor business signage can offer great returns for all types of organizations across multiple industries.
Get ideas for your indoor signage project with today’s article.
How Do Various Industries Utilize Indoor Business Signs?
Also known as “graphic signs” (because they’re typically custom printed graphics that you stick on your interior walls, floors, doors, and ceilings), indoor business signs are an innovative approach businesses can use to communicate with clients, customers, and employees.
Below are just a few examples of how indoor business signs can benefit various industries. If you don’t see your industry on the list, you may be surprised by how versatile indoor business signage can be. Contact the signage experts at NGS to learn the latest, most creative, revenue-building ways that others in your industry are using graphic signs.
- Hospitality
Today’s hotels face ever-increasing competition from online brokerages like Airbnb, and that means your path to growth lies in showcasing the amenities you offer that could never be matched by the limitations of an Airbnb host. However, you’ll want to ensure that your outstanding amenities are intrinsically linked to your brand.
Custom indoor business signage can help because it will reinforce your brand name and signature hotel aesthetic every time your guests look around your lobbies, hallways, elevators, rooms, and entertainment areas. With this constant reinforcement, your guests’ memories (and photos!) will reflect your brand at every turn – because your indoor business signage will also be there reflecting your brand at every turn.
- Retail
All retail business leaders understand the concept and advantage of curb appeal, but only the savviest of retail managers and facilities planners know that, these days, curb appeal must extend well beyond the curb. Indoor business signage brings that same concept indoors.
If you’re counting on foot traffic, you expect your customers to stop at a few stores before and after they stop into your location. That means you’ll need to highlight your branding and direct customers toward prime areas in your store immediately when they walk in. Clear indoor graphic signs can help with that.
Planned and installed properly, eye-catching indoor signage can draw customers deeper into your store, enticing them to fully engage and interact with your brand and products. This also helps to increase the amount of time they spend at your location, thereby increasing purchasing likelihood.
- Government
Government buildings typically house numerous departments, offices, and officials. Wayfinding through this labyrinth of corridors and doorways can be impossible without the proper business signage. Even an open office floorplan can be challenging to navigate without indoor signs, as the General Services Administration (GSA) discovered.
By utilizing the NGS team’s comprehensive consultation services and full product line of best-of-breed solutions, including 3M indoor graphics, you can help direct your employees and visitors around your government building with professionally designed, efficient, cost-effective indoor signs.
Best of all, NGS is a GSA contract holder licensed to provide both materials and installation services, which makes NGS the fastest, easiest procurement choice for your large or small government project. (GSA contract number: GS-07F-152CA.)
Make Indoor Business Signage Work for You
Indoor business signs, like all business tools, can be immensely beneficial and can lead to great growth. However, to take advantage of the full range of signage benefits, you’ll need to consult with professionals that can design the most efficient setup for your specific building and business.
But beware!
You don’t want to trust your new indoor signage project to any old Joe Shmoe who says they can install signs. The process of crafting and installing indoor signage takes experience and know-how – which means you’ll want to work with true professionals who have a successful history of indoor sign design and installation.
Learn more about your options for indoor business signs from NGS and see all the ways we can help make your business grow.
