Rolling out a new location? Getting your outdoor business signs looking great is critical to the success of your rollout, but fighting with landlords and city officials over precedents and permits can delay your signage project timelines.
There’s no reason you should have to settle for lower-quality signage with higher prices, just so you can meet your grand opening deadlines. Instead, trust your outdoor sign projects to the signage experts at NGS. When you leave your signage to us, we’ll make sure you get high-quality custom business signs you’ll love – and best of all, they’ll be delivered on time and on budget, every time.
Curious how we’ll choose the right sign for your needs? Here are 5 key areas we’ll consider to make sure your custom business sign project is a success.
An Expert’s Guide to Outdoor Business Signs
This is the general outline of the guidelines we follow when planning for your outdoor business signs. Please feel free to use the questions in this guide yourself or share it with your colleagues when planning for your next signage project.
- Does It Grab Attention?
Building wraps and full-color window graphics both do a great job of attracting attention from people passing by, and that’s important because a 2012 study by FedEx Office determined that 75% of people entered a store or referred a friend because they saw the store’s outdoor business signs. Another strong attention-grabbing setup is to use video projection film from 3M, which displays full-color videos that catch the eye of anyone nearby.
- Will It Attract Customers and Visitors?
Once people have noticed your store, it’s best to guide them right inside immediately. Colorful, branded indoor / outdoor floor graphic films, such as 3M Envision, are a great way to lead visitors in the right direction and can be used effectively with unique and interesting wayfinding outdoor signs to help everyone quickly and easily find their path to your doors.
- Can It Be Clearly and Easily Seen at All Times?
When it comes to outdoor business signs, the phrase “go big or go home” really applies. If you don’t “go big” on signage, your potential customers will end up going home. To ensure your outdoor business signs are visible, NGS uses 3D environment modeling to determine the best signage spots, and then we design, manufacture, and install the blade signs, channel lettering, or pylon and monument signs (or anything else!) that fit your needs best.
- Does It Send a Message of Quality?
When it comes to first impressions, quality matters for your outdoor business signs. According to a Sign Research Foundation study, 33% of customers walked into a store based on the quality of its outdoor signs, and another Sign Research Foundation study showed that 34% of people admitted to associating the quality of a store and its products with the quality of its signs. Luckily, quality can be communicated using premium materials like wood, specialty metals, or shiny acrylic, or with durable materials that look good for the life of your lease, like Sign•Foam or PVC.
- Is the Placement and Appearance of the Sign Legal?
Nothing stops a custom business sign project dead in its tracks like a permit delay or a landlord dispute. We wouldn’t be surprised if scientists someday discover a law of nature that kicks in when you’re running at top speed to meet your rollout deadlines – making city officials respond slower than snails, while landlords nitpick everything. NGS works with all these officials for you, tirelessly filling out city paperwork and investigating your building to establish precedent that quiets your landlord’s arguments.
Get Hassle-Free Help with Your Outdoor Business Signs – No Handholding Required
As a Facilities and Maintenance Manager for a large corporation, you don’t need us to tell you how much work it takes to rollout a new location, you’re busy making that happen right now! We truly understand how much work and attention your job takes, and we’re happy to step in and help.
As one of our satisfied customers stated:
“With NGS, you eliminate the headache. Sometimes I feel like vendors require so much handholding. With NGS, it’s set it and forget it. You know it’s going to be done right.”
In fact, we don’t just handle seamless installations, we can do all the work for you with our turnkey services. All you have to do is send over your brand guidelines and we’ll design, permit, manufacture, and install your signs for you.
Creating outdoor signs really can be that simple.
If you’re ready to get quality, on-time outdoor business signs without the hassle or headache, contact NGS to find out how we can help. We look forward to speaking with you.
